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"Parents located in North London is looking for an extraordinary and skilled educator to support their youngest child on his early path to turning into an English gentleman."

Looking at this post, you might easily miss the wording "beginning" as mere an expression.

But, it might be the most important part of this distinctive job advert, as it attempts to recruit a mentor for a 12-month-old.

Many of responses have since been submitted since the anonymous family posted their search for the £180,000 per year tutor, who has to be "someone very special".

Over the last few weeks, the listing has gained notice across the press, with several questioning why?

Innovative Idea

The CEO, head and founder of Tutors International, which is supporting the family in their quest, explained that in spite of early skepticism, he considered the plan "forward-looking", and "advanced".

When he spoke with the family, he mentioned they recognized the atypical nature of their request, and how immature their son is.

But, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their firstborn was five, and by that age "cultural bias had by then taken hold".

What exactly did the family indicate by "cultural bias"?

It's "everything", Adam responded. "The way you eat, how you speak".

He said the elder child had absorbed "very nuanced, unspoken signals" from the family, and had adopted their cultural habits. The family explained to Adam they did not want this pattern to happen again with their younger child.

The intention: To engage a British tutor, who must speak with RP, to shape the baby from day one.

Natural Absorption

"A great deal of the learning at the beginning here is somewhat absorbed naturally," said Adam.

It's via this osmosis that the family are hoping the child will adopt the English characteristics they wish to cultivate.

The consultant noted the tutor needed to be someone who went to "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".

"The educator must be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, effortlessly," he said.

Money No Object

The family explained to the expert the chosen tutor should preferably also have knowledge of or passion in horse riding, winter sports, the arts and instrumental training so as to shape the child in a diverse set of interests.

More than that though, he stated the family wanted the tutor to sign up the child on a variety of courses so the child would be "pony-riding and starting an tool by the time they are about three years old".

In the family's minds, guiding their son grow into a "British gentleman" will bring about success and provide access.

"Considering the pros and cons of that, because it's definitely a social class indicator," he notes.

Yet, notwithstanding all this guidance in "UK identity", could the child adopt alleged cultural influence from the international family he is raised by anyway?

"Yes", said Adam. "The family realize this may not work, but they've just taken the attitude of, 'we should try and let's go as early as we can', because the cost of it is not relevant," he stated.

Idealistic and Unrealistic

There are some in the private teaching field who share those doubts.

An education leader, chief executive of Blue Education, who also offer personal educators, stated that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be lived into, not designed."

He noted that he had relocated from China to the United Kingdom at the period of 7 years old, and had been educated understanding and embodying dual heritages. He went on to study at the University of Cambridge.

"The concept that one individual can function as a living vessel of English culture, someone who can possibly transfer the qualities of a UK sophisticate to a 12-month-old child, appears optimistic and impractical," he stated.

"Based on my background, employing a typically British tutor from early childhood will not necessarily achieve the goal they want.

"I did not have such a tutor, and yet I have been fortunate enough to enjoy several of the experiences they aspire for their son."

He continued: "The reality is, cultural identity cannot be forced from the outside influences; it must be chosen, and it must be internally driven."

Buying Britishness

Certainly, English culture is something Adam thinks can be educated – and commercialized.

"I believe the situation that the world holds us in this regard is something that we should be cherishing|valuing|appreciating